This summer, while freelancing as a Production Designer with Canadian fashion label, Joe Fresh, I helped prepare large format in-store signage (+pre-press), in-store print collateral, lookbook comp construction, magazine ad layout (+pre-press), hoarding layout and design, retouch, construction of website elements and some illustration. Here is a partial collection of the materials prepared for their NYC launch in Fall 2011 in addition to some other recent print work.
Generation Mirror Poster CampaignPosters created to raise awareness about eating and associated disorders. |
Creative Connections Poster DesignIdentity poster created for Interactive Learning Presentation |
Valentines | Red Eye ChicagoPrint ad created for Chicago restaurant |
New Years Eve | Red Eye ChicagoPrint ad created for Chicago restaurant |
Joe Fresh | Elle, New York MagDouble page spread Fall print campaign. Layout and pre-production. |
responsible for resizing/ adjusting for web, some background retouch |
responsible for resizing/ adjusting for web, some background retouch |
responsible for resizing/ adjusting for web, some background retouch |
responsible for resizing/ adjusting for web, some background retouch |
facade layouts for 5th Avenue hoarding |
website | Runway show construction |
website | Runway show construction |